According to Tucker Marion an Associate Professor in Northeastern University's D'Amore-McKim School of Business "Creativity is essential in business because it's a differentiator", which brings to the fore the value of creativity and innovation to the growth and sustainability of enterprises.
Organizations today operate in a highly competitive, global environment, making creativity crucial. Creativity is what fuels big ideas, challenges employees' way of thinking, and opens the door to new business opportunities.
A survey by IBM of more than 1,500 chief executive officers shows consensus: Creativity was ranked as the number one factor for future business success-above management discipline, integrity, and even vision.
This edition of the "Women Series" anchored by Ayomide Oguntoye features Tunrayo Akinseye CEO/Head Chef, Licious desserts as they discuss "Maintaining Creativity as a CEO".