Millennial Talk: The Uncertainties in Entrepreneurship and Possible Solutions: Focus on International Fashion
Conversations around Nigerian fashion tend to focus on luxury and mid-range brands ignoring thousands of value brands that represent a large volume of the industry.
The majority of the populace is served by the unpopular brand; though they are lesser-known than their luxury rivals. This, therefore, projects the possible struggles that these unpopular brands/start-ups must go through while thriving to make it to the big stages.
Within a decade, Nigeria's fashion industry has grown and become more sophisticated, thereby attracting global attention. Going by GDP data from the National Bureau of Statistics (NBS), in 2019 the "textile, apparel, and footwear" sector has averaged the growth of 17% since 2010.
Join Bukunmi Adejobi and Josephine Eriyo on today's episode of Millennial Talk as they discuss "The Uncertainties in Entrepreneurship & Possible Solutions: Focus on International Fashion".