Millennial Talk: The Importance of Branding for Millennial Entrepreneurs
The importance of branding can never be over-emphasized! Looking at it from the outside, your brand may look like it's all about some colours and your logo, but beyond that, your branding becomes the identity of your business.
According to Forbes, one of the most obvious reasons that businesses need branding is to help them get recognized more often. If you have a strong branding for your business, people will naturally take note of it much more than they would a business without it.
A business that doesn't really have any cohesive branding isn't going to stay in someone's mind for very long. Therefore, when you are about to start your branding, you need to ask yourself, what kind of personality do you want your brand to have or simply ask yourself, how do I want my brand to be identified and what do I want it to do be tied to? Branding has always been an important part of business, but it may be more important now than ever before.
With social media, consumers get exposed to new brands every day. Again, you need to ask yourself, how do you want to stand out with so much competition around?.
In today's episode of Millennial Talk,Josephine Eriyo and Bukunmi Adejobi discuss "Importance of Branding for Millennial Entrepreneurs" with Daniel Friday, Founder, Publicity House.