Millennial Talk: Entrepreneurship Opportunities for Millennials in Arts: The Business of Makeup
In today's world, cosmetics have become a very basic need. Everyone will go out of their way to enhance the way they look, feel and smell. Besides helping us with our personal hygiene, cosmetics have become vital to our self-esteem and largely determine how other people treat us and our ability to influence them.
Adornment is not new to Africans or African culture. Skin ornamentation such as painting, scarification and tattooing, as well as the practice of decorating with paint or pigment, has been practiced since at least 4000 BC.
Decorative body art has always been a source of pride in African culture. The Nigerian beauty and personal care market is experiencing rapid and dynamic growth, providing lucrative opportunities for beauty businesses from around the region and beyond.
The market is currently worth an estimated US$3 billion, according to Euromonitor International, and its value is likely to rise to keep pace, with an increasing number of working women with disposable income as well as sophisticated youth searching for new ways to care for and present themselves.
Makeup Artistry in Nigeria definitely is an opportunity for millennials to look into the huge potentials in the industry. This edition of the Millennial Talk features Victoria Ejimorfor, Head Makeup Artist, Evichanted Makeup, as she highlights the business opportunities in the makeup industry.