Thursday, October 15, 2015 / Nielsen Nigeria
The Nielsen Africa Prospects Indicator (APi) report provides comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of prospects in Sub-Saharan African countries.
The strength of the APi is its unique ability to integrate business, consumer and retail prospects together with more speculative and commonly used macro-economic factors. This brings companies closer to consumer market realities, which means investment can be optimally directed to achieve maximum impact.
The APi is the outcome of intensive collection and analysis of detailed macro-economic, business, retail and consumer information sets. These have been combined and weighted into a consistent single source, trended and comparative set of metrics; to understand not only a country’s relative potential but also the source of that potential.
The key findings from the report are: