Branding in a Volatile Economy

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Thursday, April 14, 2016 7:00am / Brandzone

Brandzone Consulting LLC in conjunction with its knowledge development arm Brand platform Lecture Series is set to host a bare-it-all summit on BRANDING IN A VOLATILE ECONOMY. The Summit will take place on Tuesday, May 10th at The Wheatbaker Hotel, Ikoyi, Lagos.

The BrandPlatform Brand Innovation Summit for this year is themed “BRANDING IN A VOLATILE ECONOMY”. It is a gathering designed to enable practitioners and Brand visionaries/owners to share insights on branding and growth strategies inclusive of opportunities inherent in the market place locally and globally.

The Keynote Speaker at this year’s Summit is Mr. Aigboje Aig-Imoukhuede, President, The Nigerian Stock Exchange.  He would be joined by other notable speakers that include Yaw Nzarkoh, Managing Director, Unilever Nigeria, Olajumoke Adenowo, Lead Consultant, AD Consult, Bukky George, CEO, HealthPlus and Chude Jideonwo, Managing Partner, Red Media Africa/Co-Founder, The FutureAwards amongst other high profile personalities and industry experts.

The participants profile for the Brand Innovation Summit is a mix of  Top level executives, CEOs, Senior Branding, Marketing and Communications professionals from diverse sectors including Financial Services such as Banks, Pension and Insurance,  Oil and Gas sub sectors, Manufacturing, Real estate, Telecommunications and Consumer Retail Services. They will gather to share experiences and knowledge with deep insights about leveraging branding for increased growth in a period of market volatility such as now.

According to Chizor Malize, Managing Partner, Brandzone, “As the nation grapples with the impact of dwindling oil fortunes, devalued currency and weakened economy, there is no better time to become more creative with brands and branding for quality, competitiveness and growth”. In her opinion, “the marginal propensity to consume and the disposable income of consumer in a wobbling economy is shrinking due to the prevalent uncertainties. Consumer become more discerning and selective in their consumption habits owing to the lull in the economy. This also have impact in sales and revenue and therefore further weaken corporations overall performance. 

It therefore, behooves the practitioners in the industry as well as business and brand visioners to innovatively and strategically connect their brands with the consumer minds to remain relevant and ensure continuity in patronage, growth and profitability”. Continuing, she opines that “today’s economic realities have significantly changed the behavioural and consumption paradigm of consumers. Therefore, there is the ‘battle’ to maintain a share of the consumers mind and wallet through cutting edge branding solutions. There is, therefore, the need for strategic and conscientious approaches towards attracting, engaging and retaining consumers of goods and services of companies and organisations in meeting the expectations of their consumers. So, essentially, one of the crucial take-aways for participants at the summit is that they will be availed the technical/ professional know-hows to continue to drive their brands through growth and profitability- even in the midst of economic volatility”.


According to her, “the dynamics for Branding and marketing is totally different today as brands battle for consumers’ minds and wallets.  The mechanism for customer engagement has also changed with the emergent of more innovative communication platforms predominantly driven by technology. The Summit will provide participants insights into the 21st Century consumer engagement strategies that would help practitioners and brand owners shape and create robust and winning customer engagement platforms for brands while developing positive relationships and associations that elicits excitement and action by consumers, she added”.

Providing insight into the lineup of speakers at the event, Malize extols the consistency of the organizers of the event in always ensuring that top notch and world-class resources are assembled. She revealed that this edition is by no means an exception to the culture of excellence that the BrandPlatform Leadership Lecture series is renowned for. Besides the renowned Keynote Speaker, other Speakers at the Summit are industry thought leaders who come with impregnable track record of performance and accomplishments in their respective chosen fields that include Fortune 500 FMCG, top rated indigenous firms, retail marketing and Blue Chip Communication firms.


The BrandPlatform Lecture Series Advisory Board is filled with industry thought leaders. The members are responsible for the strategic direction of the Summit. The support and participation of these executives from top performing organizations ensures that we create excellent content and a summit that delivers maximum value” averred Chizor Malize, Managing Partner Brandzone consulting LLC and Converner and Visioner, Brand platform Lecture Series.     

The summit is structured to address the key and contemporary developments in Branding and Communication that can support organizations drive increased brand penetration, revenue and profitability. The resource packed Summit programme includes a keynote address and four different plenary sessions and panel discussions all anchored by industry experts.

The sessions will examine a wide variety of topics relevant to building successful brands in the 21st century. It would provide insight and new knowledge to brand managers on how to keep brands on the path of growth and profitability even in the most unconducive business climate. It would provide insights on the strategies for connecting brands to consumers and sustaining consumer affinity while driving profitable businesses.

Poised on achieving collective intelligence, the Brand Innovation Summit is premised on the collection and documentation of new knowledge and best practice in the areas of branding, marketing and Communication Management with a view to aid industry development.

Part of the process is to provide a platform where participants will:

  • Gain new knowledge and insights needed to propel brands into profitability.
  • Increase knowledge on social enterprise dynamics as a catalyst for organizational growth. 
  • Learn and share branding best practices with industry experts with a view to increasing brand affinity and growth
  • Evolve new marketing communication strategies in brand management
  • Network and connect with industry leaders and practitioners across diverse sectors.


The summit would equip participants to drive positive impact in their organizations.

“The Brand Innovation Summit would attract hundreds of top professionals, brand owners and brand visioners and provide an opportunity for individuals to learn new concepts and principles for effective brand management. It would be a great platform to learn, deepen knowledge on Branding and communications with an unparalleled networking opportunities”, said Malize.

BrandPlatform is the knowledge-based arm of Brandzone Consulting. It is focused on knowledge consolidation, dissemination and exchange that aid the growth of the practice of branding and marketing as well as accelerated corporate growth. The year round programs include Brand Seminars, Workshops, Summits and Conferences that deliver elevated and dynamic thinking in the market place. The programs equip participants to drive positive impact in their organisations through refreshed insights, knowledge growth and professional network.

The BrandPlatform Advisory Board Members include Industry Thought-leaders in Branding and Marketing with immeasurable experience and impact spanning over decades. Working with industry thought leaders, the Brand Innovation Summit is designed and developed to bring about continuous growth in the practice of the branding and communications through knowledge dissemination and exchange.

Interested Participants can visit the platform HERE to register for the Summit as well as for updates and more information.  

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