Organizational Transformation Through Efficient Stakeholder Engagement

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Tuesday, August 24, 2021 / 08:13 AM / By Obinna Udeagha, Head, Delivery & Operations, Phillips Consulting / Header Image: APMG International

 

Organisational transformation is a deliberate systemic change embarked upon by an organisation to help it transition and evolve into a better organisation.

 

Public and private organisations across industries have continuously engaged in various levels of transformation efforts and projects. The efforts are targeted towards repositioning their organisation to improve product and service delivery or simply repositioning for growth.

 

These transformation efforts range from organisation-wide transformation projects that could cut across several layers to focusing on specific actions targeted at people, technology, processes and culture.

 

Despite various transformation efforts by organisations, a Project Management Institute (PMI) report in 2019 showed that only about 19% of organisations deliver successful projects that meet all the project objectives. In contrast, only 30% of projects are delivered on time, 36% are delivered on budget, and 44% meet the original goal and business intent. In comparison, 46% of projects delivered receive stakeholder satisfaction.

 

A deep dive into why these transformation efforts fail reveals that inadequate stakeholder engagement is a significant reason for failure. Stakeholder engagement involves getting the needed buy-in and participation from the right internal and external stakeholders, from planning to execution. Other reasons for the failure of transformation efforts include poor resource planning, inexperienced execution managers, cultural misalignment and change in organisational priorities.

 

Besides having an iterative and executable stakeholder engagement plan, it is essential to note that efficient stakeholder management also requires regular communication. This involves tailoring and simplifying the messages to specific stakeholder groups to drive interest, understanding, and buy-in into the transformation journey and celebrating every win to ensure that the commitment to the transformation is maintained.

 

Organisational transformation is a journey, and it takes time and effort before it is fully achieved. Thus, it is crucial to keep all the stakeholders engaged in the process to ensure commitment and success. The good news is that all organisations don't have to go through that journey of discovery alone. pcl. is ready to be your trusted advisor on this journey as we have assisted several organisations across various industries and sectors.

 

It has become imperative for organisations to embrace transformation efforts even more now due to the scale of the impact of Covid on organisations and other market disruptions to enable them to build business resilience and reposition for growth.

 

At pcl., our proven organisational transformation framework ensures that key stakeholders are identified and mapped accordingly. Their unique needs and objectives are assessed using our proprietary assessment tool. The most effective engagement approach for each stakeholder is identified, and a continuous review and update of the engagement process is conducted all through the life of the transformation journey to ensure that high impact value is achieved.

 

 

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