Developing a Strong Digital Marketing Strategy in the New Year


Monday, March 22, 2021 / 11:40AM / Jocelyn Bell /Header Image Credit: Pixabay

The previous year brought the COVID-19 pandemic to the world, which has brought many unprecedented changes - not just to the business sector, but just about everywhere else. For many business owners, it feels like learning the ropes all over again as the pandemic has brought changes that are likely to stay.


That said, there are a few surprising developments that have levelled the playing field for most industries. There are also industries such as tourism that were expected to die down but have somehow managed to keep things going. Much of it has to do with Internet marketing, and companies all over the world can do the same thing to stay afloat. Here are a few ways to develop a strong digital marketing strategy in the new year.


Consider Search Engine Optimization (SEO) Options

Of all the various digital marketing strategies available, the most popular would still be the use of SEO solutions as a viable marketing strategy. Much of it involves traditional methods that can help a company boost brand exposure - not just to online users, but to the Google algorithm which can index and rank the company much higher with the help of SEO.


For example, outreach services are a classic staple of SEO and are often used by professionals to help businesses boost relevance without overextending. For those interested in making use of a quality link building outreach service, it would be wise to avail of the services of Ocere as one of the premier link building service agencies.


Social Media Influencers

Social media influencers and content creators are becoming much more relevant to business matters as more and more people flock to them for information and entertainment. It is getting to the point where a single podcast can get more attention than an entire company. Fortunately, a business can help maintain a foothold by working with content creators to help spread the word. The best thing to do would be to get the help of new and talented content creators that are on their way up, as it might be too challenging to get the attention of the very best content creators in your preferred social media channel.


Technical SEO is Gaining Popularity

The idea of technical SEO is to ensure that the website's infrastructure is set in such a way that makes it easier for the algorithm to find and rank it. The interesting thing about technical search engine optimization is that it does not necessarily affect the website on an aesthetic level. The result is a primary website more capable of being ranked, making it a great foundation for other digital marketing strategies.


Aside from the above tips, there is also a means of paid marketing known as search engine marketing (SEM), that utilizes a pay-per-click system. It also guarantees a spot on the paid rankings, which is why many startups use SEM to get ahead of the pack as soon as possible. No matter the choice, the options above are well worth a try for any business.


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