Ahead of Tomorrow on WebTV: COVID -19 and The Implications for the Nigerian Businesses


Wednesday, April 15, 2020 / 06:00 PM / WebTV / Header Image Credit: Ecographics

WebTV's Market Review segment dedicated to #Coronanomics will be featuring a robust conversation on 'COVID 19 and The Implications for the Nigerian Business Environment'.


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Guest:           Tunji Olugbodi

Date:             Thursday, April 16, 2020

Time:            10.00am

Platform:    Livestream on YouTube, Twitter, Facebook and Instagram

Topic:           COVID 19 and The Implications for the Nigerian Business Environment

Highlights: Available later in the day with link to full video.

Host:             Otto AbasiEkong, Editor, WebTV

Co-Host:      Boason Omofaye, Guest Analyst and CEO Frontier Africa Reports


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Key Questions for Discussion

  • COVID-19 and the Nigerian Business Environment
  • Implications for Marketing and Branding for Companies and Organizations
  • Impact on MSMEs and the Prospects Ahead
  • Repositioning Companies Through Customer Service



Guest Profile:

DR. TUNJI OLUGBODI is the Executive Vice Chairman and Group Chief Executive Officer of Verdant Zeal Group; a multi-disciplinary marketing and communications outfit with two international branches in key locations across the West Coast of Africa.


For over one decade, Dr. Olugbodi has led Verdant Zeal on a progressive trajectory, morphing from a multi-disciplinary organization into a multi-contextual group with specialized brand marketing competence in Media Strategy, Planning and Buying; Digital & Interactive Media, Public Relations & Custom Publishing, Activation & Experiential Marketing, Specialist Communication, Exhibition and Intellectual Interventions.


He is a prolific and eloquent speaker, a professional par excellence who has graced several stages speaking on customer service, marketing, leadership, strategic networking, public relations, risk and crisis management amongst others.


Personable, confident and enthusiastic, Tunji has handled and coordinated several high-profile campaigns and effectively managed account teams, supervised setting up and running of specialist operations in Event Management, Digital & Interactive Marketing, Experiential Activation, Direct Marketing, Public Relations and Media planning and buying.


Dr. Olugbodi is the convener of The Innovention Series, an annual Thought Leadership Series that hosts creative and conceptual thinkers to a roundtable discussion on how to apply the concept of innovation to development. The platform has featured many distinguished intellectuals, political leaders and captains of Industry. The current President of Ghana Nana Akuffo Addo was once a distinguished speaker.


He was recently conferred with the ADVERTISING PERSONALITY OF THE DECADE AWARD by the prestigious Marketing Edge Magazine.


A veteran in the industry, his illustrious career spanning over three decades in journalism, advertising and enterprise development has seen him pass through the walls of The Guardian Newspapers, SAAL Advertising, Promoserve-Grey and Prima Garnet Africa before setting up Verdant Zeal in 2007. As a result of his multifarious knowledge and ability to interact at all levels, Olugbodi also chairs the board of several other organisations including BT Bytol Group (a cluster of business interests in Trave, Tourism, Confectionery and HR Advisory), Background Check International (B.C.I), Team Building international and Epicentre Events.


His continuous zeal for personal development, evident right from his undergraduate days at Ogun State University (now Olabisi Onabanjo University, O.O.U) where he finished top of his class with a Bachelor's degree in English Language, has seen him participate in several local and international training courses, conferences and workshops. He has also represented Nigeria at the World Economic Forum and presented papers at numerous international events like Cambridge Africa Business Network (CABN), at the University of Cambridge, UK.


Dr. Olugbodi was pioneer chairman of Nigeria's foremost advertising awards, Lagos Advertising and Ideas Festival (LAIF), was recently awarded the LAIF LIFE TIME ACHIEVEMENT AWARD.  He is a fellow of both the Nigerian Institute of Marketing (NIMN) and the Advertising Practitioners Council of Nigeria (APCON). He is also a member of the Chartered Institute of Marketing (CIM), London and Institute of Directors (IoD Nigeria). He has received numerous awards and recognitions for his works; this includes the Living Legends Industry Award (by Red Media Africa) and the Brand Icon Award (by Brand Age Magazine). He was also conferred with a doctorate in Business Economics from Universitẽ Bilingue Libre du Togo (Liberal Bilingual University of Togo).


Despite Tunji's extremely engaging secular obligations he has also been quite active in attending to matters of the Kingdom, serving the Lord in varying capacities. Between 2006 and 2015, he was the Chairman, Board of Governors, Baptist College of Theology, Lagos. 


He was also the Chairman, Advisory Board, Spiritual Diet daily devotional; Coordinator, Family Life Ministry, Triumphant Baptist Church, Lagos and a Deacon and church council member at Triumphant Baptist Church, Lagos.


He currently serves as the chairman of the board of Baptist Press in Ibadan.


He places family very highly in the hierarchy of things. Married to Olabiyi Atinuke his lovely wife of almost three decades, Dr. Olugbodi is a family man to the core and he believes that the fastest and surest way to build a strong nation is to foster strong family constituents.


He is constantly engaged in progressive initiatives and causes. His passion is in travelling, photography and meeting people.



You can follow him on LinkedIn , Facebook , Twitter and Instagram. He can be contacted via email at Tolugbodi@verdantzeal.com  

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