Programmatic Digital Advertising Built for Advertisers, Publishers and Viewers


Thursday, March 22, 2018  08.12AM / PreVUE with intro comments from ADWeek 

Dating back to Advertising Week 2016 and 2017, there has been a virtual hail storm for digital advertising, a narrative that started with Facebook’s video metrics troubles, then focused on YouTube’s brand safety issues and was kept on point by Procter & Gamble marketing chief Marc Pritchard calling for fixes to occur on his timeline. The platforms space has generally gone inside for cover while finally appearing to address problems head on such as questionable metrics, brand safety, bot fraud, alleged billing malpractices and walled data. 

Despite this nasty climate of late, digital’s longstanding, upward trajectory is not going to level. According to eMarketer’s stats, digital Ad spends will increase 15.9 percent in 2017, hitting $83 billion. It is expected to go higher in 2018. 

How can the users whose data is used benefit from this.  

Advertising is a fact of life. There will never be a time where advertising doesn't exist and human life isn't affected. This doesn't make advertising bad, but it is broken. The industry doesn't compensate all the parties in the transaction fairly or transparently. 

Why are you not being compensated for consuming advertisements?
You have a real world self. Your real world self is the you that walks around, owns things, buy things, sells things and enjoys life. You own your real world self and benefit directly. 

You may not realize you also have a Virtual Self. This is the set of data that defines you, but is not owned by you. It can predict what you will do in different situations and dictate much of what you experience in the digital world. Advertisers, Publishers, Data companies and the entire digital ecosystem takes the value of your Virtual Self, profiting and prospering with no benefit given to you.  

Only now, as a result of the emergence of block chain technology, is there the opportunity to solve the digital advertising problems in a way never before conceived. DashBid presents a viable and valuable solution in PreVUE Blockchain that delivers fair value exchange between all participants of the advertising value circle. 

What is the "Advertising Value Circle"?
Advertising is made up of three parties, Advertisers, Publishers, and Viewers, each with unique interests and incentives. As the industry currently functions, Advertisers pay Publishers for the attention of their Viewers. 

This value circle is incomplete, neglecting compensation to the most important participant, the Viewer. By moving this dynamic onto the blockchain, PreVue enables value transfer to all three parties in the circle: Viewer, Advertiser, and Publisher. 

Own your Virtual Identity and set the price advertisers pay to put an ad in front of you. Receive tokens at a general rate or enhance your token share by increasing your participation level, something as simple as sharing a little information about your preferences up to actions as valuable as sharing unused processor power or storage capability. 

Buy without hesitation in a market with validated sites, advertising opportunities and audience. Access the most engaged and authentic audiences and destinations with certainty. Open ledger reconciliation eliminates uncertainty around delivery destination and allows for complete attribution of campaign spend. 

Receive the right prices for your white listed, validated sites and advertising opportunities. Access open ledger technology to simplify reconciliation through true transparency, understanding exactly what’s working and what isn’t. Sell with confidence of satisfaction from the advertiser.  

PreVUE Blockchain is fixing the issue
By addressing a few basic failure points in digital advertising, PreVUE Blockchain creates the ecosystem where this advertising value circle is finally complete. 

What is PreVUE Blockchain?
PreVUE Blockchain is a blockchain-based adtech solution solving inefficiencies while creating and distributing new value in the “Advertising Value Circle.” Using an open ledger ecosystem, PreVUE enables safe and transparent ad buying for advertisers, increased ad value for publishers, and compensates ad viewers for the time spent consuming ads. 

Is PreVUE Blockchain fast enough to handle advertising-level quantity of transactions?

Yes. Using a combination of on and off block chain protocols PreVUE Blockchain is able to handle the high volume and frequency of transactions within the limits of the Ethereum block chain. Future plans under consideration include PreVUE Blockchain becoming its own blockchain, thereby containing all the power for itself and its users.

For more information, 
Download the white paper

Proshare Nigeria Pvt. Ltd.

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