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Thursday, May
28, 2020 / 11:49 AM / by FBNQuest Research / Header Image
Credit: CNBC
Along
with tourism, event management and large sports events, the airline industry
has been heavily affected by the impact of the virus. Warren Buffett has sold
down his positions in US carriers while Lufthansa has negotiated a 9bn Euros bailout
with the German government. British Airways has made 12,000 employees
redundant, and Virgin Atlantic may have hopes of being included in Project
Birch, a UK government programme under development to support viable companies
under acute pressure but deemed strategic.
The
story is the same in emerging and frontier economies. Air Mauritius went into
voluntary administration on 22 April, the first casualty in Africa. The
strategy of Kenya Airways has been representative: conserve cash, reduce all
costs where possible and cut salaries up to 80 per cent in some cases. South
African Airways is not flying and has been ordered to come up with a business
rescue plan if it wants another injection of government
money.
The
immediate challenge for all airlines, once they have resumed operations, is to
persuade customers that flying is safe with social distancing and other
measures in place. This will be a gradual process. We have seen from surveys
and opinion polls that for some, the experience of extended lockdown has left
them wary of leaving their home and braving public transport, let alone taking
a flight.
Airlines
might be thinking that once a vaccine is discovered and made widely available,
their businesses will return to normal. They would be advised to be more
cautious in their optimism. The hit to government, corporate and household
finances has been huge, which equates to squeezed demand. Additionally, some
consumers may still expect distancing after a vaccine has been launched. Others
at the high end of the market may feel that expensive holidays in distant locations
accelerate climate change, and that they should forgo the trip to the Okavango
swamp or the Mountains of the Moon. The CEO of a privately-owned regional
airline, based in Johannesburg, has suggested that 40 per cent of the world's
grounded aircraft will not fly again.
Initially,
airlines will offer competitive prices to get customers back into the habit of
flying but before too long they will have to raise their tariffs to cover the
loss of revenue (from distancing) and to service their increased debt burden.
Prices should also rise because we expect a large amount of consolidation.
There
are more than 200 African carriers. A large number look vulnerable including
state-owned carriers when their governments are so squeezed fiscally that they
may have to sacrifice the said prestige of running the national airline. The
Nigeria case is a little different: there is no national carrier, and arguably
there are not too many local companies when we allow for the size of the market
and the poor state of the infrastructure. Their problem is the domination of
the international business by foreign firms. One local media source calculated
that these firms earned US$3.1bn from ticket sales in 2019.
There
is one African flier that is not in danger of going under and will surely play
a role in the consolidation. Ethiopian Airlines famously made a positive
contribution to the balance of payments during the Derg (post-Imperial and
pro-Soviet era through to 1987). It has massively expanded its fleet and made
Addis Ababa into the leading regional hub in Africa. It is operating at about
60 percent capacity, having introduced discounts for cargo and converted 25
aircraft (out of 130) for freight. We observed last week that Addis Ababa has
essentially developed into China's gateway to Africa.
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