FITC to host Digital Marketing Summit on Accelerating Sales in Uncertain Times on April 14, 2021


Thursday, April 01, 2021 / 8:00AM / FITC / Header Image Credit: FITC


Most organizations are still faced with a myriad of uncertainties due to the economic toll COVID-19 had on their businesses and the world. These uncertainties include navigating a reality where their products & services may no longer have the same standing as they did prior to the outbreak. Considering the dramatic increase in the amount of time people are presently spending online, it is imperative for organizations to take advantage of strategic digital marketing to drive new leads and accelerate sales.

Understanding this, the Financial Institutions Training Centre (FITC) is set to host a Digital Marketing Summit on Wednesday, April 14th, 2021 from 11:00am (WAT), with the theme "Digital Marketing: Accelerating Sales in Uncertain Times".


Participants will be engaged in practical sessions on:

  • Marketing Analytics
  • Digital Content Creation and Optimization
  • Search Engine Optimization Techniques
  • LinkedIn Marketing

The event will focus on these key areas:

  • Digital 2021: Data, trends, and opportunities to guide business marketing strategy and accelerate sales
  • Creating Digital Customer Experience: Developing and optimizing your digital customer experience in 2021
  • Digital Marketing: Practical steps to increase e-commerce sales 

The keynote address will be delivered by the Managing Director/Chief Executive Officer, FITC, Mrs. Chizor Malize. Other speakers expected at the Summit include:

  • Adedotun AyangbileHead, Customer Success Operations, Terragon Group
  • Yvonne IgeVice President Business Development, Softcom Limited
  • Tobi AsehindeFounder, Digital Marketing Skill Institute
  • Dr. Tola ElatuyiHead of Marketing, Pladis Global Nigeria
  • Jimoh IbraheemChief Executive Officer, Tech O'Clock
  • Salem King, Social Media Strategist/Content Creator  

To participate in this event, click here to register.

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Proshare Nigeria Pvt. Ltd.

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