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Dangote wins Outstanding Brand of the Year Award


Sunday, 16 May 2010       

The Dangote Group, one of Nigeria‘s most diversified business conglomerates with 13 subsidiaries, has emerged the ‘Outstanding Brand of the Year‘. Dangote, on Friday in Lagos, won the award for its achievements in the local manufacturing industry where it is a leading player. The forum, tagged: ‘The Crystal Nite of Excellence,‘ which was organised by journalists from over 30 media houses, noted that the great strides made by the two organisations had impacted on their various sectors, leading to their emergence as outstanding corporate citizens.

In a citation on Dangote, the body noted that apart from being the largest employer of labour in Nigeria (after the Federal Government), the company‘s rich portfolio of products has been the needs of Nigerians for two decades. The association, particularly, noted the company‘s strategy of maintaining high quality products at low prices, saying that this has placed it at a higher pedestal above its competitors.

Head, Corporate Communications, Dangote Group, Mr. Anthony Chiejina, who received the award on behalf of the company commended the association for the gesture, which he said would propel the group to greater heights. Describing the association members of the group as thoroughbred professionals, whose analyses of national issues have depth and flavour, he charged them not to rest on their oars.

In his remarks, Mazi Sam Ohuabunwa, who was Chairman of the occasion, also congratulated Dangote on the award, saying that the company‘s commitment to the growth of the Nigerian industrial sector was quite commendable. Ohuabunwa, who is also the Chairman, Nigerian Economic Summit Group, however, enjoined the company to see the award as a challenge to strive for greater laurels.

The occasion was attended by dignitaries including representatives the Lagos and Abia State Governments, the Manufacturers Association of Nigeria (MAN), Standards Organisation of Nigeria (SON), among others. The Dangote Group, which is the largest manufacturer of cement in Nigeria, also boasts the largest cement plant in sub-Saharan Africa-the Obajana Cement Company that is located in Kogi State. Recently, the company spent about N1billion as part of its corporate social responsibility to the host community in Obajana. The company‘s Benue Cement Company, also invested N400 million in various CSR projects within its host community. The Dangote Sugar Refinery Plc is also the largest sugar refinery in sub-Saharan Africa.

Alhaji Aliko Dangote, Chairman, Dangote Group was recently voted the third richest African and richest man in Nigeria by Forbes magazine, which put his networth at $2.5 billion.Some of the other corporate award winners include Unity Bank, which won the Most Impactful Financial Brand; Peugeot Automobile of Nigeria (PAN) bagged the Most Reputable Brand; and Emzor Pharmaceuticals, for Consistency in Product Quality and Outstanding Contribution to Industrial Growth. Dr. John Akanya, Director-General, Standards Organisation of Nigeria (SON), who was adjudged the Most Outstanding Public Servant of the Year, was one of the winners in the individual category.


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