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Afribank Unveils Model Branches



Afribank Nigeria Plc has unveiled 13 Model Branches, which are located across the country. The bank stated in a statement that customers were full of excitement at the unveiling of the model branches, fitted with the state-of the-art banking and allied facilities and with a view to providing convenient banking transactions to customers. 

Afribank is currently implementing a “Branch Transformation Project” (BTP) in line with its service delivery strategy and the enhancement of its competitiveness in the market. According to the bank, the ultimate aim of BTP is to significantly improve the bank’s customer service delivery and make customers’ visit to any of its business locations a delightful experience. It said: “Internal and external ambience of the model branches are benchmarked with global standard. The Model Branches will be replicated in all the bank’s business locations in phases.” 

Customers of the bank who were present at the unveiling ceremony, the bank stated, expressed satisfaction with the ambience and seamless operations in the branches and the strong customers’ service structure available in them. Former Director-General of the Nigerian laws School, Lagos, Chief Kole Abayomi, a customer of the Iganmu Model branch of the organisation praised Afribank for its service promise. A customer with the AP Model branch of the bank, Mr. Nathaniel Eziekwu,   commended Afribank for being sensitive to the needs of customers and setting standard in the industry. 

The Model branches are: AP Broad Street, Ketu, Iganmu, Alaba 11, Ikotun, Ijebu Igbo and Ibadan Main. Others are: Ikoyi, IIkire, Ikorodu, Broad Street, Victoria Island, Admiralty Way (Lekki), With the new branches, Afribank according to the statement now operates Customer Service Care at every of its contact point to proactively handle customer requests and resolve issues. The Customer Service Desk in the bank also operates effective customer care line that enables customers to interface with the bank for instant resolution of service issues in any of its branches 24/7. 

“Arising from its customer data management project, Afribank now relates effectively with customers in the areas of service needs, preference and product, among others. In addition, the bank regularly organises customers’ fora to get face-to-face feedback from customers on its service efficiency and expectations. Comments and suggestions arising from the programme have helped the bank to implement policies that have redefined the bank’s service delivery goal and making customers to experience much better service,” the statement further stated.


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