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Strategic Partnership between Chellarams Plc and DMK Group

Proshare

Friday, June 30, 2017 2:20 PM /NSE

Chellarams Plc. Recently completed the signing of a joint-venture agreement to establish a new company, Chellarams DMK LTD, in partnership with the DMK GROUP – a German based dairy company.

The primary goal of the new venture will be to manage the production, marketing, sales and distribution of a full range of dairy products across Nigeria. Therefore, this partnership will be well-placed to meet the growing demand in Nigeria for dairy products.

This venture serves as the next phase in an existing partnership between the two companies which started as a simple distribution agreement 25 years ago. “The Nigerian consumer will benefit from the full range of products that DMK GROUP has deployed in other markets.

Chellarams DMK LTD will have a product portfolio of established brands that resonates with the Nigerian consumers, including Olderburger, Real Milk and Regal Milk. The Oldenburger brand is already one of the biggest-selling import brands for UHT milk in Nigeria while Real Milk and Regal Milk are well-established brands in all households.

 To support its strong growth with key distributors; thus establishing a strong presence across all sales channels, such as modern trade, general trade and food services.

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