Monday, January 18, 2016 05:55PM /NASCON
NASCON Allied Industries, the food ingredients subsidiary of Dangote industries Limited, has launched a new pack for its refined salt, Dangote Salt. The new salt pack is part of initiatives to endear the product to its teeming customers and still comes in packs of 250g, 500g and 1kg.
According to Head of Marketing, NASCON, Olufemi Ashipa, the new packs is to make the product more accessible and affordable for consumers and other end users. He explained the new pack is made of a stronger, more durable polymer that keeps the salt dry. The stronger packaging also reduces the chances of the salt pack tearing accidentally while in transit or trade.
The salt pack comes with a new logo and with new colours changing from the traditional yellow and red to a classy premium blue and white pack that is attractive, trendy and in line with its market leadership.
NASCON Allied Industries salt product range include; Dangote edible salt, butter salt, industrial salt, kitchen salt, pure dried vacuum salt.
He said that NASCON is committed to continue to provide the best salt quality in the Nigerian market hence its products are refined to give a purer and finer texture for exquisite quality and continued health benefits. The products are iodized according to best global practices.
Ashipa said “we have totally revamped our Dangote Salt, making it truly new and improved; it offers consumers a clear free flowing product at the right levels of iodization, moisture control and now has clearly differentiated premium packaging in line with our commitment to constantly innovate to exceed the expectations of our customers and consumers in Nigeria”
He added “the elegant blue and white pack delivers both functional and aesthetic value to our consumers, making the product pop on shelves as it is easy to recognise”.
Reiterating the value proposition of the revamped product, Executive Director Commercial, Halima Dangote stated that the repackaging is a bold step as NASCON continues to lead product and packaging innovation within the product category” as she enjoined consumers to ask for the Dangote Salt product by name... saying don’t just buy salt, insist on Dangote Salt.
NASCON Allied Industries in 2015 adopted a new name to reflect current investments and new operational status of the company as a manufacturer of other related consumer and daily need products apart from salt.
The company has completed installation of machineries for new products, tomato paste and vegetable oil. These products when fully introduced into retail market will make NASCON a frontline food business in Nigeria’.