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Monday, December 14, 2020 / 02:20PM / Mainstreet Capital / Header
Image Credit: Mainstreet Capital
Customer-centric insight-led
direction will be the foundation of a new brand identity.
Mainstreet
Capital, a leading investment banking and asset management firm providing
financial advisory, capital raising and asset management services, launches new
brand identity and tagline to the public. A new identity and corporate
philosophy the company says will help to position it as a growth partner of
choice.
The company unveiled its new tagline
"Take the Right Turn". The new slogan is an internal philosophical
idea and system of thinking that captures the vibrant thread of energy running
through every aspect of its business and external relationship, inspiring
Mainstreet to continually deepen its knowledge and expertise while serving as a
guide and beacon of hope in the society. The corporate philosophy will also
spur the company to investment in new and innovative product development as
well as attract and retain top talent in its industry.
At the
official brand launch event held in Lagos, last Thursday, the Managing
Director, Mainstreet Capital, Ebi Enaholo, said:
"Today
is the beginning of a new journey for us as we launch a new idenity and
strategy to provide tailored financial services to our esteemed clients in
Nigeria, Africa and the rest of the world. As part of its new direction, the
investment bank will collaborate with specific sectors of the economy to adopt
new strategies that can aid the growth of the sectors. To achieve its new differentiation strategy
of leveraging on other parts of the economy like the Agriculture sector, Mainstreet Capital plans to collaborate with
investors and customers to seek an insight-lead approach to investment banking - which is key to its new corporate identity."
In his
address, the Deputy Managing Director, Muyiwa Ariyo emphasizes that its new
corporate identity and philosophy, "Take the right turn" is not about
a geographical location, but data-driven insight, direction, and access to an
entire gamut of possibilities.
"We are
moving the market from the traditional way of managing and advising our clients
and taking them to a new level of value creation."
"Every
decision we make on your behalf is geared towards the right turn - which is the
turn that drives you towards the growth of your wealth," Ariyo adds.
In a speech
by one of the attendees and client of the company, Omoni Oboli, a Nollywood
superstar, congratulated Mainstreet Capital on its brand launch and commended
its staff for its quality service delivery.
"I've
been investing with Mainstreet for two years now, and it's been smooth sailing.
It's been a fantastic ride. They go as far as coming to my house to talk to me
about my investment and advise me on different ways to build wealth".
"It's
one thing to get income or bulk money occasionally, but when you are not
thinking about building wealth, then you are not leaving a legacy. Mainstreet
Capital has been able to advise me better on how to grow my wealth."
The event
was well attended by a creme of investors, clients, and partners. They were
serenaded by acoustic performances in a cocktail themed event.
The rebranding exercise which was carried out
between the company's internal teams and a partnership with Lagos based brand
consultancy, Arden & Newton BMC includes the development
of a brand strategy, corporate narrative development, tagline, logo and
identity systems, culture, and communications strategy.
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