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Diamond Bank to Showcase Cards at 2009 Card Expo



By Goddy Egene



Diamond Bank Plc has concluded plans to participate at the 2009 Card Expo Africa, slated for Lagos from June 16 to June 18, 2009.



A statement from the bank said it is participating as a Platinum Sponsor. The bank affirmed that the current sponsorship was in line with the bank’s avowed interest in evolving customer service solutions through the application of technology to banking.




He noted that from inception, Diamond Bank has remained an advocate of technology driven processes and procedures, adding that it was not surprising that it is sponsoring the CardExpo.



“We were among the first financial institutions in the country that introduced on-line-real time banking in 1992 when we launched our virtual banking platform; the Diamond Integrated Banking Services (DIBS). The same feat was repeated in 1996, when we introduced Diamond Savings Gold Card, which availed our numerous customers’ access to their funds at any of our branches, nationwide,” he stated



Udoh explained that some of the bank’s products featuring at the exhibition include Diamond Visa Credit Card product, which has been a major success and stands out in the market place as the Real Naira Credit Card. According to the statement, it comes in three variants- classic, gold and platinum and the only Naira denominated credit card in the country. Its credit limit is linked to monthly salary amount. It has a reward scheme and minimum monthly payments of only 5per cent.



According to him, others are the DiamondMobile and DiamondOnline Money Transfers which enable customers of the Bank perform basic banking transactions with their mobile phones and through the internet.



“Diamond Bank supports the objectives of the CardExpo Conference/exhibition which among others is to call the attention of Africa and the global industry to the emerging development and requirements of e-payment option in the market. This is critical to us in the bank because there is a growing need to drive up the demand and usage of cards in the country which we strongly believe will reduce dominance of cash transactions in Nigeria,” he stated.




(Source Punch) 

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