Monday, April 26, 2021 /09:00 AM /by AXA Mansard / Header Image Credits: AXA Mansard
a member of AXA, a worldwide leader in insurance and asset management has announced
its commitment to deepen insurance coverage in Nigeria through the development
of new innovative products and services. This was made known as the company
joined the annual World Creativity and Innovation Day celebration.
April 21st has been designated by the
United Nations as World Creativity and Innovation Day to raise the awareness of
the role of creativity and innovation in all aspects of human development. AXA Mansard has demonstrated
its commitment to creativity and innovation over the years in the Insurance space
through the following initiatives:
- Telemedicine which connects patients with licensed doctors who can
consult, diagnose, prescribe medication, and make recommendations on medical
conditions and treatments. This is currently done through its partnership with
Tremendoc - which has been a major support to customers and employers during
the COVID19 pandemic.
- Website, App and USSD: for micro-insurance to empower
emerging customers in the low-income segment gain access to quality and much
needed insurance services through AXA Mansard's *987#. Existing and potential
customers in all other market segments are served via this link and MyAXA Plus app (Android and iOS
stores), through which they can interact with the company, buy their products
and monitor policies and plans in real time.
- Artificial Intelligence: The company's first generation
robo-advisor, Coach Idris in tandem with its Recommendation engine, currently
recommends products to customers who visit their website. These tools are being
improved further to handle more tasks like signing up new customers, cancelling
policies, filing claims, and assigning premiums.
- Gamification is gaining traction in the insurance industry. And AXA Mansard has
built owambedriver.com to gamify our motor insurance policies. Our customers
can find out what type of driver they are by simply playing the game. No sign
up is required to access the game.
- Products: The company also has byte-sized products to encourage
financial inclusion. AXA Mansard's SaveIt" enables customers set up real-time
automated savings account with a slow as
Likewise, its Business Insurance Plan addresses the business risk exposure of
SMEs and can be booked seamlessly via the company's transactional website, providing
an affordable and easily accessible service. AXA Mansard also has a Malaria product
that costs $1 ( less than #500)/month and gives access to proper medication and
care at our pharmacy network in every LGA across the country.
In his statement, Mr. Bayo Adesanya, Chief Digital Innovation Officer, AXA Mansard
Insurance, said, "Creativity
is the driving force behind innovation and the incorporation of looking at
things from a different perspective and freedom of restrictions by rules and
written or unwritten norms. Innovation and creative problem-solving
spring up daily in different sectors of the economy today -FinTech, InsurTech, Agri-vest,
etc. We just need to create the landscape for these ideas to be fully utilized.
The creative solutions to the problems already abound."
He concluded "Courage
is a major ingredient for creativity. Fear limits how far your imagination can
go, the territories you can explore and what you can achieve. We must never be
satisfied with the status quo. For us at AXA Mansard, we will keep creativity
and innovation at the fore-front of all our processes in order to continually
deliver exceptional services to our customers.
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