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Cadbury Nigeria Appoints New Commercial Director

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September 11, 2007

 

 

Cadbury Nigeria Plc has announced the appointment of Idorenyen Enang as its Commercial Director with effect from September 10, 2007. Until his appointment, Enang, 41, was Franchise Manager for Coca-Cola Nigeria and Equitorial Africa Limited.

 

Explaining this development, Cadbury Nigeria’s spokesman, Kufre Ekanem said, “this appointment also marks the re-unification of our Sales and Marketing teams as one Commercial Directorate after a two-year delineation.”

 

The new Commercial Director has over 18 years commercial experience and comes to his new role with diverse local and international knowledge spread across sales, marketing, strategic planning and general management at The Coca-Cola Company and Guinness.

 

“With this appointment, Idorenyen Enang takes immediate leadership level accountability for all our sales and marketing activities as part of the step-change required in rebuilding our company. With his background, he brings tremendous value to sustaining our collective drive at working together to create brands people love”, Ekanem concluded.

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