Africa Prudential launches first ever Registrar USSD *4018# product for shareholders


Wednesday, January 31, 2018, 6.00PM / Proshare WebTV

Africa Prudential Plc one of Nigeria’s leading Registrars, today took a major step in its drive to lead innovation in the Nigerian Registrar business space, with the launch of the  USSD code Product *4018# for shareholders in the country.

The product launch brought together stakeholders in the Nigerian capital and financial market ecosystem, and also representatives of the shareholder groups in the country.

Giving the opening remarks, the MD/CEO Africa Prudential Mr. Peter Ashade said, “The registrar business in Nigeria has evolved in recent times and this was highlighted during the last stakeholders' forum in 2017, where the changing roles of registrars in the capital market, was discussed”.

Mr Ashade stated that the product launch was a demonstration of the unwavering commitment to delivering exceptional customer service in the market.

Ashade noted that the Registrar USSD product was an attestation to Africa Prudential’s poise to delight customers and shareholders while contributing to market development.

Speaking Further, he asserted that the unveiling of the product was a confirmation of the determination of the company, to strengthen its leadership role in registrar business.

He said the hallmark of the USSD mobile service product launch was to bring registrar services closer to the doorstep of various client companies and shareholders.

The African Prudential CEO commended the Apex regulator the Securities and Exchange Commission, the board of trustees and the board of management for their support towards the launch of the product.

In a presentation at the launch, the Head Business Development, Africa Prudential Plc  Mrs. Bridget Bayo-Ajayi gave a brief insight into the value of the product, describing the USSD  code service as another game changer in the industry.

According to her the benefits of the USSD product include; a 24-hour service availability, time and money saving, swift response to enquiries within seconds,  its availability on all networks and all mobile devices.

The features of the product are dividend enquiry, shareholding balance, check bank mandate, check the address and check the email address. It serves both holders of ordinary shares and mutual funds.

Mrs. Bridget Bayo-Ajayi explained that to access the product, the customer is required to dial the USSD Code *4018# and within 60 seconds, registration will be done.

Shareholder group leaders Chief Timothy Adesiyan and Mrs. Bisi Bakara lauded the efforts of Africa Prudential Plc, believing the innovative USSD product will challenge other registrars in the market.

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