AXA Mansard Changes Insurance Industry Narrative Through Innovation


Monday, April 26, 2021 /09:00 AM /by  AXA Mansard / Header Image Credits: AXA Mansard Insurance plc


AXA Mansard Insurance plc, a member of AXA, a worldwide leader in insurance and asset management has announced its commitment to deepen insurance coverage in Nigeria through the development of new innovative products and services. This was made known as the company joined the annual World Creativity and Innovation Day celebration.


April 21st has been designated by the United Nations as World Creativity and Innovation Day to raise the awareness of the role of creativity and innovation in all aspects of human development. AXA Mansard has demonstrated its commitment to creativity and innovation over the years in the Insurance space through the following initiatives:

  • Telemedicine which connects patients with licensed doctors who can consult, diagnose, prescribe medication, and make recommendations on medical conditions and treatments. This is currently done through its partnership with Tremendoc - which has been a major support to customers and employers during the COVID19 pandemic.

  • Website, App and USSD: for micro-insurance to empower emerging customers in the low-income segment gain access to quality and much needed insurance services through AXA Mansard's *987#. Existing and potential customers in all other market segments are served via this link and MyAXA Plus app (Android and iOS stores), through which they can interact with the company, buy their products and monitor policies and plans in real time.

  • Artificial Intelligence: The company's first generation robo-advisor, Coach Idris in tandem with its Recommendation engine, currently recommends products to customers who visit their website. These tools are being improved further to handle more tasks like signing up new customers, cancelling policies, filing claims, and assigning premiums.

  • Gamification is gaining traction in the insurance industry. And AXA Mansard has built to gamify our motor insurance policies. Our customers can find out what type of driver they are by simply playing the game. No sign up is required to access the game.

  • Products: The company also has byte-sized products to encourage financial inclusion. AXA Mansard's SaveIt" enables customers set up real-time automated savings account with a slow as N100. Likewise, its Business Insurance Plan addresses the business risk exposure of SMEs and can be booked seamlessly via the company's transactional website, providing an affordable and easily accessible service. AXA Mansard also has a Malaria product that costs $1 ( less than #500)/month and gives access to proper medication and care at our pharmacy network in every LGA across the country.


In his statement, Mr. Bayo Adesanya, Chief Digital Innovation Officer, AXA Mansard Insurance, said, "Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms. Innovation and creative problem-solving spring up daily in different sectors of the economy today -FinTech, InsurTech, Agri-vest, etc. We just need to create the landscape for these ideas to be fully utilized. The creative solutions to the problems already abound."


He concluded "Courage is a major ingredient for creativity. Fear limits how far your imagination can go, the territories you can explore and what you can achieve. We must never be satisfied with the status quo. For us at AXA Mansard, we will keep creativity and innovation at the fore-front of all our processes in order to continually deliver exceptional services to our customers.



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Proshare Nigeria Pvt. Ltd.

Proshare Nigeria Pvt. Ltd.

Proshare Nigeria Pvt. Ltd.

Related News