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NESG Unveils New Brand Identity, Highlights Achievements Since 1993

Nigeria Economy	5929 VIEWS
Nigeria Economy
5929 VIEWS

Thursday, July 11, 2019 / 08.00AM / Ottoabasi Abasiekong for Proshare WebTV / Header Image Credit: NESG

Nigeria’s Private sector Policy Think-Thank the Nigeria Economic Summit Group, NESG, yesterday unveiled its new logo and corporate identity, at its Head office in Lagos.

According to NESG executives it marks a paradigm shift with the new logo depicting a change from a locally-inspired square green background to a global iconic blue background.

At the event the Chairman of the Board of the NESG Mr Asue Ighodalo informed stakeholders that since 1993, the Think-Thank have hosted 24 summits shaping the economic policies of the country, and promoting reforms in the country.

He noted that the NESG has promoted six (6) foundational principles namely;

Commitment to a Free Market Economy
Encouragement of Private Sector Investments
Creation of an Enabling Environment
Good Governance in the National Interest
Promoting a Rule-Based Economy
Establishment of Economic Foundation for Democracy

The rebranding according to him marked a change for the NESG, capturing the evolution from an ad-hoc platform founded by top private sector participants, to a think-tank that has consistently promoted changes through economic discourse

Giving insight into the critical interventions and impact of the think-thank on the Nigerian political-economy, the CEO of NESG Mr Laoye Jaiyeola listed the following;

Contributing to the liberalization of the banking, telecommunications and power sectors
Leading the pension sector reforms to a defined contribution level which is now a N9trillion industry.
Pushing a private sector-driven economy in the country
Supporting the transformation of the Education, Agriculture and Health sectors
Supplying quality research for economic policies in the country
Supporting the framework that enabled the facilitation of the Africa Continental Free Trade Area Agreement, which Nigeria signed recently.

Speaking further the Chairman of the Central Organizing Committee for the 25^th Anniversary of the NESG, Mr Niyi Yusuf also listed additional areas that has been impacted by the group to include;

Liberalization of the foreign exchange market
Improving the Ease of Doing Business Environment(Working with stakeholders)
Driving the process for Energy Mix, focusing on renewable and alternative sources of energy encouraging sustainability.
Partnering with the 8th National Assembly, to promote business related bills that will transform the economy(Through the National Assembly Business Environment Roundtable, NASSBER)
Partnering the Nigerian Governors Forum (Since 2016) in developing a Sub-National policy intervention plan in the area of economic reforms.

On the new brand and logo the Chairman, Publicity Committee for the NESG Mr Udeme Ufot asserted that it represents the values of sustainable economic growth, innovation and globalization.

The blue crest standing for Nigeria’s space in the global economy, and the arrow in the typography which represents the trajectory that the Nigerian economy needs to attain for the survival and happiness of its citizens.