February 04, 2019 07.30AM / Lava Africa
After entering the African mobile market through Egypt, Lava the fastest growing Indian mobile phone has launched its operations in Nigeria with a promise to deliver valuable and reliable yet affordable mobile technology to the market and community.
Set to launch feature phones for the mass market through Champion Series (C1, A1, N1) and smartphones through Z series (Z81 2GB, Z81 3GB) & Iris 51, Lava is banking on price and quality as its competitive edge in the market.
Since inception in 2009, Lava has grown to become the fourth largest mobile phone brand in India with established operations and leading presence in major emerging markets including India, Middleast(UAE, Saudi Arabia & Kuwait), Thailand, Bangladesh, Nepal, Pakistan,Myanmar, Sri lanka, Russia, Indonesia, Mexico, Egypt, Sudan, Ghana and Kenya.
Unlike many manufacturers who outsource the production of their product, Lava has research and development centers and manufacturing unit based at india, that produces highly reliable product and services. To date, Lava has sold over 85million handsets globally with over 30millin handsets sold annually, Lava is increasing its market share in every market they operate in.
Lava has established partnership with RAYA, who will be taking up distribution of the company’s phones. RAYA are looking at using both offline and online channels to help Lava to penetrate the market in Nigeria against incumbents already in the market.
Indian companies have demonstrated their dominance in the field of technology in the last two decades and have evolved their eco system in a way that they are now position to deliver some of the most advanced and high quality technological products to the world. Today, India is the second largest source of computer software in the world after the United States.
About 40% of the softwares used today in mobile phones are being developed in India. India is the source of programmers and engineers that makes up the largest companies in the US Silicon valley, with more than 300,000 engineers and programmers that own 750 companies with some of the leading software as well as hardware companies having india’s being the CEO of businesses like Google, Microsoft, Adobe and Nokia.
Nigeria today stands at a point where the economy will receive a positive boost from not only a mutually beneficial trade and intellectual exchange but also employment generation with the onset of operations of such technologically advance global brands.
On his part, Vikram Singh Parmer, CEO of Lava Africa, says “The vision of Lava is to make valuable technology accessible to people and empower them to do more and be more… In the last 9 years, we have traveled this journey of making this possible and today, we can promise the most trustworthy products and the most reliable user experience to our customers.”