Wednesday, May 20,
2020 / 12:30PM / Sponsored Post / Header Image Credit: Tech Financials
Old Mutual Limited celebrates 175 years of
impacting lives across the continent. The key to Old Mutual Limited's success,
according to Vuyo Lee, Old Mutual Group Chief Marketing Officer, is that the
company has always taken the long-term view and understood that change,
challenge and opportunity are the only constants.
She maintains that the company's resilience and
longevity buoyed by superior financial stability positions the Group -
operating in 13 economies across Africa - to back its commitment to expansion
in African markets like Nigeria, despite expected global economic headwinds
arising from the COVID-19 pandemic.
"Today, as our world faces unprecedented
health and economic challenges, Old Mutual is very conscious of the anxiety and
pressure all our customers, investors, business partners, financial advisers
and employees are experiencing. We are proud that we have the financial
strength of many decades behind us, the strength that enables us to once again
reassure all our stakeholders that our business remains resilient and ready to
support them. Having a strong liquidity position means we can honour all our
obligations to our customers while still holding the capital levels required by
regulators.
The Executive Head, Marketing and Customer
Experience, Old Mutual Nigeria, Mrs. Alero Ladipo said the company,
structured for inherent synergy would draw strength from the professionalism,
resilience and longevity of its parent company with almost two centuries of
experience in an African and global business space that has been impacted by
uncertainties, strife and warfare.
Alero maintains that Old Mutual Nigeria, being an
affiliate of a pan-African corporate is in the country to battle for market
leadership in Nigeria's growing insurance market.
"For us in Nigeria, we join our other
affiliates across the world to celebrate an iconic brand born in 1845. For 175
years, Old Mutual has stayed true to its vision and business ethos by
supporting individuals, businesses and communities through generations of civil
wars and world wars as well as the Spanish Flu pandemic, the Great Depression,
and many political crises and economic turbulence across the continent and the
world. We also celebrate with anticipation, the next decade of growth and
innovation in Nigeria, because we believe in the inherent resilience of the
insurance sector and its capacity to help our nation survive and recover
through difficult times such as the unprecedented challenge that we and the
rest of the world presently face", Alero said.
Still hinting on the strengthening of its
pan-Africa footprint, Lee disclosed that the Group would be leveraging
technology to solidify internal structures, operations and external benevolence
to its millions of customers around the world.
"To continue meeting our customers' needs, we
have successfully accelerated our efforts to simplify and digitalise our
customers' end-to-end digital experience, making it more personalised and
targeted, tech-enabled, fast and simple. In fact, our brand's intensified focus
on IT innovation has inspired a pan-African legacy project that will mark - for
generations to come - our 175th anniversary," Lee added.
"Improving people's lives is a vital aspect
of the Old Mutual brand and this ambitious project, to be rolled out in three
stages over seven years, represents a direct response to the education
exclusion, low financial literacy, and poor teacher-to-learner ratios endemic
across Africa. It will also help provide access to the physical and financial
resources that hamper education on the continent," says Lee.
"As a custodian of the savings and
investments of millions of Africans, we recognise the important role we play in
investing in education and skills development and unleashing meaningful
business opportunities. At the heart of our Responsible Business ethos is our
quest to use our resources effectively to drive positive impact and build a
financially inclusive society across Africa," explains Lee.
"Remaining true to our promise of being a
certain friend in uncertain times in both word and deed has been the secret of
our brand's longevity and enduring relevance for 175 years," concludes
Lee.
Indeed, Old Mutual Nigeria recently launched its
e-channels portal for seamless access to insurance products and claims payment
process during the COVID-19 lockdown in the country. It has also revamped its
entire e-commerce channels for optimum outcomes and customer experience.
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