August 2, 2017 4:00PM / Brandish
marketing and public relations practitioners, Lampe Omoyele and Bolaji Okusaga
are expected to lead discussions on the most profitable nation purpose
strategies at the second edition of BRANDish Meeting of Minds, scheduled for
August 4, 2017 at the Ibis Hotel, Toyin Street Ikeja Lagos.
the Theme: “In Search of the Right Purpose for the Nigerian Brand”,
the event aims to aggregate ideas and market-oriented strategies for a
fit-for-purpose positioning statement by Nigeria before the rest of the world.
on the coming event, Analyst-in-Chief, BRANDish, Mr. Ikem Okuhu said
discussions such as this have become urgent especially because Nigeria has over
the years struggled to find a fitting purpose for the country, adding that most
previous efforts have not worked because they were anchored on emotions that
are clearly antithetical to the reality of the country on ground and which were
not designed for the nation to profit from the global business space.
He stressed that nation marketing must of necessity factor real and measurable economic purpose statements and realistic structures to make that achievable and noted that discussions with professionals are required to enable Nigeria maximize opportunities for the country in the face of the scale of capital preferences in the world.
real end of any nation marketing campaign has to be predesigned to generate,
not just positive emotions to but resonate in the marketplace of goods,
services and ideas. If there is no design to ensure there are real tie-ins for
business, such a campaign serves no real use,” he stated.
said the two experts invited to deliver papers at the event have been selected
because of their successes in managing big ticket marketing and Public
Relations portfolios in Nigeria and expressed the belief that they are capable
of providing strong messages that will enable serious conversations that will
lead to a fresh review of all frameworks for future successful nation marketing
activities by Nigeria.
Omoyele, who will be speaking on the topic, “The Economics of Evolving a
Market-Led Nation Proposition for Nigeria”, is a business leader,
marketing expert, coach and public speaker with over 25 years’ experience
gained in leading multinational companies. He possesses deep
understanding of marketplace dynamics across fast moving consumer goods (FMCG),
retail and telecommunication industries in Africa. He possesses strong
commercial acumen and execution capability in commercial and general management
roles, with proven track record of delivering business results in challenging
and internationally diverse markets and has held high-end leadership positions
include at Cadbury, Airtel, PZCussons and Glaxo SmithKline and Nielsen West Africa.
Bolaji Okusaga on his part Bolaji Okusaga is a strategy and brand enthusiast
with wide experience in the Mass-Media, Marketing, Public Relations and
Banking. He currently runs one of Nigeria's largest Public Relations
Consultancy (The Quadrant Company) with multi-national clients, position that
has enabled him to deliver the right perception for these clients using a
combination of brand communication, reputation management, media relations,
corporate lobby and government relations. The combined experiences and
expertise of these two people will go a long way in delivering material that
can help those saddled with managing Nigeria to create a peofitable template
for a purpose-driven positioning for our country,” Ikem stated. Bolaji will
speak on “Foreign Direct Investment and the Power of a Made-for-Purpose,
Non-Emotional PR for Nigeria.”
In its second edition, BRANDish Meeting of Minds was created as a quarterly conversation platform on diverse issues in marketing and communication in Nigeria. The first edition which held on March 24, 2017 focused on the Nigerian financial services sector and had Femi Awoyemi of Proshare Nigeria Limited, and Lolu Akinwunmi, of Prima Garnet Africa deliver lead papers.