Tuesday, November 06, 2018 11.35AM / By CopyAgents / Image credit: nc.com / Youtube
In society today, the ability (and arguably, the pressure) to construct a brand for yourself has become exponentially more accessible and popular. The concept of “the individual as a business” has become prevalent among people of all ages, backgrounds, and interests.
Suddenly, anyone with a YouTube channel can get monetized, and any diligent freelance writer can build a following of patrons on Patreon. While branding can be a means of income in and of itself, it can also be a selling point for employers depending upon your desired career and field. No matter what, it is extraordinarily lucrative and often validating to keep up with an audience of people that value your input and creativity.
So, how do you hone this skill?
1. Establish a Strong Social Media Presence
Social media is one of the easiest and most efficient ways to start, grow, and maintain a personal brand. It is both free and far-reaching, making it the most popular means of large-scale communication. In the virtual marketplace of ideas, physical location no longer becomes an obstacle. All ventures into the cyber world have an equal opportunity to be heard.
Platforms such as Twitter and Instagram have flourished as a result of the individualistic brand taking off. They help to facilitate the process altogether.
Utilizing hashtags and frequent updating is a great way to stay relevant, helping you keep the followers you have and gain new ones as well.
People love consistency as it provides a sense of familiarity, and that is why staying up to date with the internet is imperative to your growth. To earn the title of an online “influencer”, your presence must be evident.
2. Design and Sell Merchandise
A fantastic way to both make money and get your name out there is to design branded merchandise for people to buy and wear. Manufacturing a specific aesthetic, complete with your name and/or recognizable username, is a great way to promote yourself and make money as you do it. Color schemes, font choices, and even the creative decision of what variety of merchandise you will produce all contribute to the overall idea of your “aesthetic”, and thus, your brand.
Designing your own merchandise can be extremely fulfilling.
It gives you another opportunity to showcase your unique style. It is also a direct way of earning profit from your advice column, blog, joke-writing, or whatever path you choose to take.
3. Be Yourself
Sure, it sounds cliché, but this is actually crucial.
Branding, personal or commercial, always does best when it stands out among the crowd. To be one-of-a-kind and confident takes only one thing — owning who are you. The more unapologetic you are in what you do, the more those around you (or even “following” you) will become enamored with your strong sense of self and enduring presence.
As a wise person once said, “Be yourself - everyone else is already taken”.
To put in business terms, you cannot infringe on a brand that already exists, because ultimately, you will never execute that brand as well or better than it is being executed already. There is always a market to be relentlessly you.
Just as there will always be people that like you, there will also always be an audience for your content.
Personal branding has become a highly economical way of attaining exposure and earning money in the process. It is something that anyone with an internet connection can do. It is achievable through means of consistency and being aware of the audience and subjects you want to most pertain to.
Whether for economic reasons or personal ones, establishing and strengthening your brand is often a satisfying venture. Your journey into self-awareness can transform into a platform for all to enjoy and learn from, and the tools you need are at your very fingertips should you only choose to pick them up.