NBA Star, Andre Iguodala Optimistic Of Growth Opportunities In Nigeria's E-Commerce Market

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Friday, September 13, 2019 /  11:00AM / Ottoabasi Abasiekong for Proshare WebTV / Header Image Credit: WebTV 


American Basketball star and Tech Investor Andre Iguodala is optimistic about the growth potentials of the Nigerian e-commerce market, and its potential to emerge as one of the largest in the globe. He expressed his optimism at a recent press briefing in Lagos, as part of his visit to Nigeria as a member of the Board of Directors of the Jumia Global Group.


Iguodala said just like China, Nigeria has the right consumer retail aspirations to evolve a robust e-commerce market similar to markets with giant corporations like Amazon and  Alibaba.


Speaking on his experience as a basketball professional and an investor, Iguodala said playing for the Golden State Warriors located in San Francisco, California  gave him the unique access to the digital tech zone of "Silicon Valley", which influenced his decision to be involved in the tech space as an investor.


He described his membership of the board of Jumia Group as an opportunity for him to contribute to the expansion of its operations across Africa and support talent development on the African continent.

Iguodala  said he was committed to making a strong case for an additional board member from Africa, who will be female and serve as the African CEO of Jumia operations.


The former  Golden State Warriors shooting forward currently with Memphis Grizzlies also added that as part of his visit to Nigeria his fatherland, he engaged about 30 tech start-ups to explore opportunities for growth and investment.


Speaking on his advocacy for tech investment and development, Iguodala highlighted the "Players Technology Summit" which has been an opportunity for basketball stars and tech players in Silicon Valley to interact and explore possible partnerships.


He also said that he will on his part increase awareness of investors in the United States of America of emerging opportunities in the e-commerce market in Nigeria and Africa.


In the area of sports development especially basketball, Iguodala gave some insight into the "NBA Africa" project which is evolving already with 12 teams.


He was of the view that through the "NBA Africa" project basketball can be developed professionally and African countries will be able to compete globally.


The CEO of Jumia Nigeria,  Juliet Anammah, in her remarks described Andre Iguodala's visit to Nigeria as timely and believed his wealth of experience on the global board,  will take the e-commerce firm to greater heights on the continent.


Jumia in April, 2019 emerged the first African-based start-up to be listed on the New York Stock Exchange (NYSE).


Andre Iguodala prior to joining the Jumia Group had invested in about 25 technology start-ups across the globe and also has investments in Facebook, Tesla and Twitter.


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Proshare Nigeria Pvt. Ltd.


Proshare Nigeria Pvt. Ltd.


Proshare Nigeria Pvt. Ltd.

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