Investing in the Future of Nigeria with an Online Sales Platform

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Tuesday, September 18, 2018 8:00AM / Alexa Coleman


The future of Nigeria is looking brighter than ever before. After years of flat or even negative levels of growth, the country seems to have turned a corner. The GDP of this nation is expected to increase by as much as 2.1 per cent in 2018 and 2019 looks to be an even more promising year. This has opened up a world of opportunities for those who have been considering an entrepreneurial venture. Online retail platforms are extremely popular thanks to their ability to reach a wide audience as well as their cost-effective benefits. How can you create an appealing online store and are there any tools that can help during the process?


Ground-Up Advice: Turning a Virtual Dream into a Reality

Thousands of online retail portals are popping into existence each and every day. However, the vast majority of these will fail. This is not meant to be a discouraging statement, but rather to illustrate the fact that most would-be owners have not been provided with sound advice. There are several reasons why a store may suffer losses:


  • It does not appeal to the right target audience.
  • Its products or services are irrelevant or substandard.
  • The right e-commerce platform is not being used.
  • Shipping and delivery methods are unreliable.


While these observations might seem challenging at first glance, the good news is that they can be overcome if you develop a strong (and flexible) foundation. Let us look at Nigeria as an example.


One of the primary reasons why the domestic economy is improving involves foreign investment. Why are global corporations now looking at the possibilities that Nigeria has to offer? They are learning to appreciate that the country has a wealth of products and services to choose from; aiding in domestic as well as international growth. Now, let's apply this same principle to your start-up online store.


If you can learn the buying habits of your unique audience, it is much easier to offer them appropriate products. If you create a functional and interactive portal, visitors are more likely to interact with its contents. If you employ the proper e-commerce platform, the purchasing process will be vastly simplified. All of these qualities will drive revenue and increase sales. However, what shipping options do you have?


Third-Party Performance and Reliability

It is sometimes difficult to depend upon standard shipping services such as NIPOST. Some packages may arrive late, the fees can be quite high and other parcels might never make it to the recipient. It does not take a genius to see how this would adversely impact a start-up online business. Furthermore, you might not have the available time or resources to accommodate an in-house inventory. One excellent solution is to leverage the amenities associated with Shopify drop shipping. Many online business owners are not yet aware of this option, so it is a good idea to take a closer look.


Drop shipping with Shopify allows you to do away with many of the concerns which plague traditional methods. As you are dealing with a wholesale supplier, there is no need for physical storage facilities such as a warehouse. Wholesale drop shipping firms equate to wholesale prices; offering you a competitive edge. Finally, the company itself will send the product to your customer in a timely fashion. These concerns would be difficult (if not impossible) to address otherwise.


Many owners might still be concerned in regards to the implementation of such a platform. Shopify software is built around the belief that a user-friendly layout should never be sacrificed for well-rounded architecture. All options and controls are intuitive and they require little previous experience within the shipping sector. In fact, an account can be activated with only a few simple steps. The end result is that your online sales portal will become live in no time at all. Thus, you can immediately begin interacting with any visitors.


However, we also need to relate these observations back to the Nigerian economy. Many consumers still cannot afford to make substantial online purchases. If this is your intended audience, adjust the pricing structures accordingly by offering incentive programmes as well as bulk discounts. Should you plan on dealing with an international client base, provide additional options such as numerous electronic payment methods and accurate currency conversion rates. The good news is that Shopify drop shipping is able to cater to these and countless other requirements.


As the number of Internet users throughout Nigeria continues to grow, so will your opportunities for future success. Creating an effective online sales platform is an excellent way to capitalise on such forward momentum. Still, success often relates to the finer details. Always choose the correct e-commerce platform alongside the drop shipping possibilities offered by Shopify.

Proshare Nigeria Pvt. Ltd.


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