Tuesday, May 16, 2017 9:00AM / www.themediaimage.co.za
If you have just launched an online store, you may be clueless when it comes to what you can do to increase traffic to your new website. If you had a physical store, it would be easy to use traditional marketing tactics but some of them may not be effective for eCommerce.
Here’s a guide to digital marketing strategies eCommerce businesses are successfully using to get more traffic.
1. A blog
A blog is one of the best ways you can generate traffic to your site. It will not only improve your search engine optimisation and your social presence, but it will help boost your brand awareness and gain customer trust. You can drive traffic from multiple places with a blog full of content marketing – and it’s best to write articles about topics that are currently popular and which link to your industry.
2. Email marketing
Another effective way to drive traffic to your website is by using email marketing. Although it is more for retaining traffic that you already have, it can also generate more users for your site. If you have a record of your customers’ email addresses you may be able to send them frequent updates with the latest specials, or competitions. Unlike other marketing strategies, email marketing enables you to contact customers directly via their inbox.
3. Google shopping
This service is a great way of displaying your products directly to online shoppers who are searching for them. When a shopper carries out a Google search, Google shopping pulls together matching products – depending on what the user searched for, so a shopper can use factors such as the price to compare products. Google shopping allows you to show off all your products with a direct link to the product on your online store.
4. Customer reviews
Reviews are a form of user generated content that search engines look out for, so they are great as they will help you rank higher in search engine results. They provide search engines with fresh, relevant content which shows that your site is active and that’s what search engines want to see. Reviews also show that your site is valuable to customers looking for your products.
5. Social media platforms
One of the great things about having a social media platform is you can attract customers, drive traffic and also retain those users. You don’t have to be on every social media channel, but you can choose the best social media platform for your type of business. Retailers love Instagram for instance because it’s a great opportunity to display their products. The objective is to engage viewers by providing them with relevant and useful content – this keeps them coming to your site.
These are just some of the effective ways eCommerce businesses use to pull more traffic. You can experiment and see what really works for your business. However, before you put your focus on how you can increase traffic to your eCommerce site, it’s important to make sure that all the features on your site, such as your payment gateway, function well and are easy for the customer to use.
This article was written in collaboration with PayU
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