How Online Nigerian Business Can Obtain (and Retain) Customers

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Friday, January 17, 2019 / 06:00PM / Alexa Coleman / Header Image Credit: Alexa Coleman 


According to the latest figures, there are more than 92.3 million Internet users throughout Nigeria. As wireless access continues to advance, this number is set to massively increase in the coming years. This is one of the reasons why we have witnessed an explosion in the number of online businesses offering their products and services to Nigerian consumers. Still, starting such an enterprise from scratch is no easy task. The correct marketing strategies will need to be adopted. You will have to determine your niche audience. A simple and attractive website must be created so that shoppers can find what they are looking for. Perhaps most importantly, you will need to appreciate the ways in which you can find and retain a loyal consumer base. Let us address both of these topics. 


Obtaining Customers: Smart as Opposed to Hard

One of the most common mistakes made by new business owners is assuming that "more is better" in regards to targeting the online audience. The exact opposite is actually true. Overly wide and unfocused marketing campaigns will generally fall upon deaf ears. It is much better to clearly identify the type of consumer that you are trying to attract. Here are a handful of questions to ask:

  • What is the average age group?
  • Where are they geographically located?
  • What are their spending habits?
  • What are their core interests?

There are many online analytical programs which can help you uncover the answers to these questions. As a result, you will be speaking to the right people at the appropriate times.


Read More: Investing in the Future of Nigeria with an Online Sales Platform


Top Customer Retention Tips

Once you have found your niche market, it is important that as many customers are retained as possible from a long-term point of view. While you can click here to obtain a more in-depth overview of this approach, there are still a handful of worthwhile strategies to address.

First, offering loyalty rewards and VIP programmes to previous clients is an excellent way to cement your brand presence while also ensuring that shoppers make repeat purchases. It is also wise to create an email marketing campaign that targets new customers or even those who have expressed nothing more than preliminary interest. This is an excellent way to introduce what you have to offer as well as to establish an initial rapport.

Finally, throw consistency into the mix. Loyalty programmes and referral rewards are both excellent ways to increase the number of new clients frequenting your site while retaining those who have already become engaged with what it is that you have to offer. While obtaining new revenue streams is very important, the real key to success is to retain a steady base of customers from a long-term point of view.

The good news is that all of these policies are relatively easy to employ and that you should begin to notice results in the near future. Online success could very well be closer than you may think!


 Proshare Nigeria Pvt. Ltd.

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Proshare Nigeria Pvt. Ltd.

Proshare Nigeria Pvt. Ltd.


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