2019 Nigerian Consumer Report - Power of the Price Points


Wednesday, May 22, 2019    /  09:00AM   / Coronation Research


Download the Full Report HERE


Nigeria’s leading research firm; Coronation Research has just released its 2019 Consumer Report titled, ‘Power to the Price Point. The report which presents an in-depth analysis of the Nigerian food & consumer industry from data garnered from a detailed market study, is a radical re-interpretation of the developments in the industry and identifies the possible winners and losers in the sector. 

In this report, Coronation Research asks the question: if Nigeria’s population is growing at 2.6% per annum and the urban population is growing at 4.6% per annum, shouldn’t food and consumer product sales, in inflation-adjusted terms, be growing at between 2.6% and 4.6% per annum? 

They should, but the sales of the main listed food and consumer product companies, when adjusted for inflation, are not growing in line with Nigeria’s population figures. A close look at some of the players within the sector reveals Nestle Nigeria has shown positive inflation-adjusted growth over the past eight years, but the record for Flour Mills of Nigeria, Unilever Nigeria and PZ Cussons Nigeria is open to question. 

One could then wonder, if Nigerian consumers are not buying the bulk of their food and consumer products from these companies, then who are they buying from, where, and at what prices? To answer these questions, Coronation Research devised a model household living on a modest income in Lagos and sent them shopping in outer Lagos.  The shopping basket they brought back has not so pleasant news for the main listed companies. 

In the shopping baskets are products from an array of companies, most of them unlisted companies.  Although Nestle Nigeria, Flour Mills of Nigeria, Unilever Nigeria and PZ Cussons Nigeria all feature, there are many more products from unlisted – generally smaller – companies.  

To find out the new players, their winning strategy and what the future portends for the industry, visit www.coronationmb.com  to download the full report 

Guy Czartoryski, Head of Research at Coronation Speaks more about the Report HERE


Proshare Nigeria Pvt. Ltd.


Proshare Nigeria Pvt. Ltd.


Related News

1.       Consumer Goods Sector – NESTLE Tops on EPS as ENAMELWA Tops on PE Ratio

2.      Industry Leaders in Nigeria and Ghana Consumer Goods – Market Map

3.      H2 2018 Consumer Goods Outlook - Topline To Remain Volume Driven

4.      The FMCG Sector - Contraction in Inventory Levels as Consumer Demand Falls

5.      Coronation Research Issues 2019 Economic Outlook for Nigeria; A Tale of Two Halves

6.      The Price of 50kg of Tomatoes Moved Up By 70% to N13,000

7.      Adverse Weather Conditions In The US To Continue To Depress Grain Prices

8.     Red Pepper Price Spiked By 17% To N7,000 Per Basket

9.      Sugar Prices To Continue Its Downward Trend Due To Higher Global Stockpiles

10.  Grain Prices To Decline Further Due to Robust Supply

11.   Sugar Prices Up By 3.75%; Driven By A Decline In Kenya’s Sugar Production

12. 7,183MT of Commodities Valued At N773.1m Traded on AFEX in Q1, 2019

Proshare Nigeria Pvt. Ltd.

Proshare Nigeria Pvt. Ltd.
Related News