Thursday, March 22,
2018 08.12AM / PreVUE with intro comments from ADWeek
Dating back to Advertising Week 2016
and 2017, there has been a virtual hail storm for digital advertising, a
narrative that started with Facebook’s
video metrics troubles, then focused on YouTube’s
brand safety issues and was kept on point by Procter & Gamble marketing
chief Marc Pritchard calling
for fixes to occur on his timeline. The platforms space has generally gone
inside for cover while finally appearing
to address problems head on such as questionable metrics, brand safety, bot
fraud, alleged billing malpractices and walled data.
Despite this nasty climate of late,
digital’s longstanding, upward trajectory is not going to level. According to
eMarketer’s stats, digital Ad spends will increase 15.9 percent in 2017, hitting
$83 billion. It is expected to go higher in 2018.
How can the users whose data is used
benefit from this.
Advertising is a fact of life. There will never be a
time where advertising doesn't exist and human life isn't affected. This doesn't
make advertising bad, but it is broken. The industry doesn't compensate all the
parties in the transaction fairly or transparently.
Why are you not being compensated for
You have a real world self. Your real world self is the
you that walks around, owns things, buy things, sells things and enjoys life.
You own your real world self and benefit directly.
You may not realize you also have a Virtual Self. This
is the set of data that defines you, but is not owned by you. It can predict
what you will do in different situations and dictate much of what you
experience in the digital world. Advertisers, Publishers, Data companies and
the entire digital ecosystem takes the value of your Virtual Self, profiting
and prospering with no benefit given to you.
Only now, as a result of the emergence
of block chain technology, is there the opportunity to solve the digital
advertising problems in a way never before conceived. DashBid presents a viable
and valuable solution in PreVUE Blockchain that delivers fair value exchange
between all participants of the advertising value circle.
What is the "Advertising Value
Advertising is made up of three
parties, Advertisers, Publishers, and Viewers, each with unique interests and
incentives. As the industry currently functions, Advertisers pay Publishers for
the attention of their Viewers.
This value circle is incomplete,
neglecting compensation to the most important participant, the Viewer. By
moving this dynamic onto the blockchain, PreVue enables value transfer to all
three parties in the circle: Viewer, Advertiser, and Publisher.
Own your Virtual Identity and set the
price advertisers pay to put an ad in front of you. Receive tokens at a general
rate or enhance your token share by increasing your participation level,
something as simple as sharing a little information about your preferences up
to actions as valuable as sharing unused processor power or storage capability.
Buy without hesitation in a market
with validated sites, advertising opportunities and audience. Access the most
engaged and authentic audiences and destinations with certainty. Open ledger
reconciliation eliminates uncertainty around delivery destination and allows
for complete attribution of campaign spend.
Receive the right prices for your
white listed, validated sites and advertising opportunities. Access open ledger
technology to simplify reconciliation through true transparency, understanding
exactly what’s working and what isn’t. Sell with confidence of satisfaction
from the advertiser.
PreVUE Blockchain is
fixing the issue
By addressing a few basic failure points in digital
advertising, PreVUE Blockchain creates the ecosystem where this advertising
value circle is finally complete.
What is PreVUE Blockchain?
PreVUE Blockchain is a
blockchain-based adtech solution solving inefficiencies while creating and
distributing new value in the “Advertising Value Circle.” Using an open ledger
ecosystem, PreVUE enables safe and transparent ad buying for advertisers,
increased ad value for publishers, and compensates ad viewers for the time spent
Is PreVUE Blockchain fast enough to
handle advertising-level quantity of transactions?
Yes. Using a combination of on and off
block chain protocols PreVUE Blockchain is able to handle the high volume and
frequency of transactions within the limits of the Ethereum block chain. Future
plans under consideration include PreVUE Blockchain becoming its own
blockchain, thereby containing all the power for itself and its users.
For more information, Download the white paper
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