Friday, March 05, 2021
/ 09:00AM / NWIPR / Header Image Credit: NWIPR
Public relations as a profession has been misunderstood and largely unappreciated over the years, especially as many are unable to identify distinguishing features from its sister professions: advertising and marketing.
This, Nigerian Women in Public Relations has said, is the reason they have authored the Experiencing Public Relations book set to be launched on Saturday, March 06 by 11am. Speaking ahead of the event, the keynote speaker Omotola Oyebanjo, Head Corporate Affairs and Communications, Africa and Middle East at Upfield said:
"The PR profession is often underestimated, largely due to a lack of understanding of what it is about, and yet its impact on organisations is crucial. As reputation managers and image makers, we have the important responsibility of building trust, managing critical stakeholders, telling the brand's stories in a compelling way and ensuring that organizations are well positioned and their reputations protected. Like health and wellbeing, these cannot be easily quantified in Naira and Kobo, but take it away, and suddenly companies discover that they lose a lot of Naira and Kobo."
The Experiencing Public Relations book is a compilation of essays from 12 Nigerian women practicing public relations in Nigeria, Ireland, the United States and the United Kingdom. With contributors ranging from entry level professionals to veterans with over two decades' experience, the articles discuss practical steps and raise thought-provoking questions that can help readers navigate their public relations journey from being young professionals to c-suite public relations women.
"This is our contribution to the body of knowledge in public relations, which is critical for the continued growth of our industry. Our selection process in identifying contributors was rigorous and carefully designed to ensure that we get representation across different generations. We also made certain to have contributors who work on the client side as well as in PR agencies. This is why we are confident that the information contained in the book will be of significant benefit to all public relations practitioners, both male and female, our industry regulators and the general public. Even more interesting - the book will be available to download for free on our website www.ngwomeninpr.org after the launch!"says Tolulope Olorundero, Editor-in-Chief of Experiencing Public Relations and Founder, Nigerian Women in Public Relations.
The articles in the book include:
Other articles include:
The Experiencing Public Relations book project was conceived by the Nigerian Women in PR organisation. Nigerian Women in PR, established in 2019, is an independent social impact organisation created to build a robust network of practising and aspiring female public relations professionals of Nigerian descent. Their aim is to support, inspire and empower these professionals while improving access to career advancing opportunities.
With its robust programs including #PRin30Seconds, Campus Students' Summit and #ThrivethruPR, the organisation is determined to support female professionals get and retain a seat at the table where far-reaching decisions are made.