The 17th Edition of the NECCIPR
Roundtable held on October 26, 2017 at the Four Points by Sheraton Hotel,
Oniru, Victoria Island, Lagos. The event presents a platform for the discussion
of prevailing Public Relations challenges facing the industry and the country at
The 2017 NECCIPR Roundtable attracted
participants and speakers from across the public and private sectors of the
economy. Guests included Vice President Yemi Osinbajo, who was represented by
Senior Special Adviser to the President on Social Investment Programme, Barr
Ismail Ahmed; former Governor of Cross River State, His Excellency Donald Duke;
President, Africa Public Relations Association, Mr. Yomi Badejo-Okusanya,
President Public Relations Consultants Association of Nigeria, John Ehiguese; Mr.
Olufemi Awoyemi, Managing Director, Proshare Limited, Mr, Ade Bajomo, Executive
Director, Nigeria Stock Exchange, Mr. Sola Adebawo, Manager – Communications
Policy, Government & Public Affairs, Chevron, Ibim Semenitari, Former
Acting Managing Director/Chief Executive Officer, Niger Delta Development
Commission, Mark Anthony Chidolue Dike, Former Director of Tax Policy, FIRS, Dr
Jumoke Oduwole, Senior Special Assistant to the President of Nigeria on
Industry, Trade and Investment among many others.
Papers presented reflected on the challenges of
investor relations especially in the quest by Nigeria to drive sustainable
foreign direct investment.
It was noted that:
between companies, nations and their publics are shaped by interactions. Public
Relations enables visibility management, driving relationships and fostering
mutual understanding. For countries, PR is the creator of positive investment
ambience that oils the value chain from production to consumption and manages
conversations that define the road to market and how to stay there.
2. This current government
in Nigeria is grossly under-communicated.
relations is critical to managing relationships between businesses and
investors. It fosters a window for long distance investors to make decisions
for investments outside their shores.
potentials of Nigeria is the most potent in the world but corruption and
insecurity are major threats.
relations management will enable Nigeria adopt global best practices to position
the country as safe and potent capital destinations. Transparency will ease
bureaucracy and facilitate ease of doing business.
has a perception challenge that has negatively impacted its potentials as
capital destination. Poor communication of the nation’s own perspectives on
global issues has been responsible for this situation.
governments activities and drawing attention to the investment potentials of a
nation is a task that should not be left for government because governments do
not do a good job of telling their own stories. They need to work with
professionals, especially those in the private sector that are not involved in
the day-to-day activities of governance to tell these stories better and to
Relations people are necessary in properly communicating government activities
to the ordinary people. In a country of prevalent illiteracy, understanding
certain technical policy issues might be difficult. PR is therefore needed to
cascade the conversation and ensure it reaches the ordinary man in the form and
context within their frames of reference.
Speakers and discussants at the event resolved
is urgent need to revamp the Nigerian narrative to maximize potentials in
trapping potential investors.
objectives of all communications about the country must be properly articulated
with details that enable understanding, buy-in and engagement. Conversations
must be as consistent as it should be dynamic. Running an “Open government”
will enable better content creation and engagement by those saddled to market
the country and target prospective investors.
media in Nigeria should strive to positively influence conversations about
Nigeria through deliberate focus on positive issues.
population of Nigeria, estimated to hit 200million by 2020 must be managed to
ensure it is a blessing to the country in the areas of market, manpower and management.
challenges of insecurity currently facing the country must be holistically
addressed to address the concerns of potential investors and citizens.
is need to mobilize indigenous investors and reduce focus on foreign investors.
When there is internal buy-in and participation, foreign investors in search of
fertile capital destinations will most likely begin to come.
Financial services industry need to provide stronger support for the
businesses, especially local investment portfolios. In an environment with
prohibitive cost of business, banks should do a lot more to drive businesses by
making access to credit easy and affordable. Economic growth can only happen
when interest rate is between 7 and 8 percent.
needs to be consistent on policy issues to engender the consistency needed for
investments to thrive.
needs to take advantage of a number of” low hanging fruits” in the economy.
rate is wrong bases for rating the economy. The indices should be job creation.
is need for a paradigm shift to reposition the country from its present
“goodwill economic regime” where government spoon-feeds the rest of the
12. Emphasis should shift
from trade to service and Diaspora remittances to create the right stimulus for
state in Nigeria should plan to become an economic entity within Nigeria.
building is a critical ingredient of business relationships. For Government as
well as businesses, it is important to build trust through transparency
ownership and sustainability with stakeholders.
must begin to structure monetary policy issues to ensure it captures the
critical demographic which is the household.
on export revenue has not and will not help Nigeria build a vibrant economy.
creating support structures for investment, capacity building, ease of capital
movement, dispute resolution among others are critical enablers for FDI.
Creating enabling policy framework around these are fundamental to attracting
and sustaining investment.
in information dissemination and other critical aspects of a nation’s global
position are critical to successful international business relationship
has a role in attracting investment but the PR industry has its role in
creating the right image to attract those investments.
is need for the country to deliberately define what it wishes to be known for
and work in organized forms to ensure it gains traction in and outside the
Media has a job of galvanizing all national and international stakeholders in
aggregating the Nigerian perspective to the world.
on Fiscal issues is important in managing perception of government activities
by both local and foreign targets for investments.
must live up to its responsibilities to citizens so as to extract voluntary compliance
and positive citizenship behavior.
must be clearly erected and defined “Monuments of deterrents” and “Monuments of
reference” to ensure that the right examples are laid down for the all.
Convener Chairman, Board of Directors
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