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Tuesday, September 22, 2020 / 01:50PM / Firstbank
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Credit: Bella Naija
First Bank of Nigeria
Limited has announced its partnership with Arese Ugwu for the TV adaptation of
her best seller, Smart Money Woman. The weekly show - in its first season - is
billed to premiere on Africa Magic Showcase on Wednesday, 23rd September 2020
at 9:30pm.
The Smart Money Woman is a
programme that shows the experiences, sacrifices, struggles and vigour of women
in society as they carry out their day to day activities in spite of the gender
imbalance in the society, especially in Africa. The series is an
adaptation of Smart
Money Woman written to tackle debt, providing tips on inculcating the
right savings culture of the African middle class (why don't we say - every
individual - as against limiting to African middle class), the fear and
misconceptions surrounding money and the lack of it, love, friendships,
cultural and societal pressures and the roles they play in success.
The half hour 13-episode
series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala
Akindoju, Akin Marinho and Arcadia Tv Africa will have viewers exposed to
financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini
Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela,
Seun Ajayi and Temisan Emmanuel.
According to Author and
Executive Producer, Smart Tribe Media, Arese Ugwu; "The Smart Money Woman is a
love letter to every modern and upwardly mobile African women who are exploring
life opportunities and experiences to find that right balance in their day to
day activities especially in their career, friendship, relationship and of
course, family."
"We thank First Bank of
Nigeria Limited for being the first corporate sponsor to believe in my
dream and take a chance on a first-time producer. This is a partnership we are
pleased to reckon with, whilst we recognise how they have successfully
empowered women across the geo-political zones in Nigeria through its various
initiatives, especially the FirstGem product. They have provided mentoring,
support and capacity building opportunities for all to create a new generation
of financially literate women thereby contributing to the continued growth and
development of the country."
Speaking on the TV show,
Folake Ani-Mumuney, the Group Head, Marketing & Corporate Communications,
First Bank of Nigeria Limited said "FirstBank has been at the forefront of
promoting female empowerment and we understand the role financial literacy
plays in deepening financial inclusion, whilst promoting female independence.
The essence of the TV programme is to raise financial awareness to inspire
every individual in the society, especially women, to make informed choices and
take effective actions for their financial wellbeing, she concluded."
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