How to Make Nigeria's Beauty Industry Work - Ore Runsewe


Wednesday, May 26, 2021 / 11:05 AM / Ayomide Oguntoye for WebTV / Header Image Credit: WebTV

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Nigerian regulatory agencies must embrace global regulatory standards to facilitate the international acceptance of Nigerian products. Ore Runsewe, Founder of Arami Essentials said this while speaking on the prospects for women in the beauty industry in Nigeria.

According to her, the beauty industry, compared to other places in the world was inspiring, resulting from raw ingredients in Nigeria and Africa. However, the process of turning these raw ingredients into finished products creates possibilities and opportunities in the industry.

Speaking on what needs to be done in adapting Afrocentric products to global markets, the "beautypreneur" suggested that the regulators should ensure that businesses in Nigeria are given the necessary support as regards meeting global standards; as well as the government, recognizing the opportunities that connect the agriculture sector to the beauty industry.

In terms of consumer protection and the proliferation of imported products, Runsewe said that it was important for entrepreneurs in the beauty industry,  to understand the concerns of their consumers, taking into consideration professionalism, transparency, and consistency.

Speaking further on the African Continental Free Trade Agreement (AfCFTA) plans, Runsewe advised that rather than compete with other African countries, it was important to work together ("co-opetition") to create beautiful products with the raw ingredients in Africa and export them to other countries in Asia, the Americas and Europe.

When describing business strategies that have kept AramiEssentials afloat, the beautypreneur mentioned that the business had leveraged on digital technology which she referred to as the new normal.

She also noted that the brand was focused on simplicity, minimalism, and total wellness as well as incorporating recycling of beauty packs without contributing to the plastic pollution that exists globally.

Runsewe added that it was important to eat the right foods while keeping track of one's skin health while maintaining a food diary and observing maximum rest.

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