Nigeria’s e-commerce market continues to experience robust growth on the back of increased internet access and improved mobile connectivity. As reported by the Nigerian Communications Commission (NCC), active internet subscription in Q3 2014 stood at 73.9m. This represents an internet penetration of 43% in the same quarter.
The latest data released by the Nigerian Communications Commission (NCC) show that internet subscriptions grew by 32% y/y from 56.1 million in September 2013 to 73.9 million in September 2014. This represents a density of 43%, placing Nigeria well above the African average of around 16% as estimated by McKinsey.
Recently, the Nigerian Communications Commission (NCC), the market regulator for the telecommunications industry published fresh statistics relating to the subscriber base of the various telecommunication outfits operating in the country.
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