Verdant Zeal Group, also known as VZ Group says it will now hold annual Innovention Lecture Series in March. The Managing Director Tunji Olugbodi, says the focus of the lectures will tie extensively with the company’s business scope – branding and global competitiveness.
Olugbodi says "Innovention" is a combination of two words, 'innovation' and 'invention', which aims at setting the agenda for futuristic needs of the nation. The concept will bring forward original and organic ideas geared towards bringing about change in all sectors of the economy.
The exponent says media and communication is very critical to Nigeria as the perception about the country is substantially based on media reports. He calls for a clear distinct agenda for the media itself as a key stakeholder with assurances of right perception about Nigeria being formed on the basis of positive stories transmission about the country.
Olugbodi would want the fifth anniversary of the company to be remembered as “the one big opportunity that sets the company and Nigeria as a nation on the path of refreshing our thinking about who we are as Nigerians and about what Nigeria can achieve in the committee of nations.”
Formed in the year 2007, Verdant Zeal or VZ Group is an advertising agency made up of Business Service and Brand Developments.