Should a bank be called a bank?

Should a bank be called a bank?

 

November 21, 2011 / Richard Branson
 

Has the word bank been so discredited that a new name needs to emerge?
 

We want people’s views and advice on this. At the moment we’re inclined to call the company Virgin Money rather than Virgin Bank. Personally I’m quite keen on Virgin Rocks!
 

We’d love to get people’s feedback and I will be officially naming the bank when we take over the keys in January.

 

For some people who have banked loyally with Northern Rock for years they might actually want to keep banking with that brand. We might even consider having more than one brand and giving people that chance.
 

We want to be a company that does things differently and really listens to our customers. Let us know your thoughts.
 

Send comments to https://twitter.com/#!/richardbranson


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